Privacy policy
This Privacy Policy describes how Varieties De (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from varietiesde.com, including US domestic orders and international orders shipped to Portugal, Germany, and Ireland.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or women’s apparel products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our website and shopping experience.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our service processor Shopify.
Order information
Examples of Personal Information collected: full name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection: to provide women’s apparel products to you to fulfill our sales contract, process your payment, arrange domestic US and international shipping to Portugal, Germany and Ireland, issue invoices and order confirmations, communicate order updates, screen orders for fraud and risk prevention, and send product updates or promotional offers aligned with your preferences.
Source of collection: collected directly from you during checkout.
Disclosure for a business purpose: shared with our processor Shopify.
Customer support information
Purpose of collection: to resolve inquiries, process returns, exchanges, warranty claims and after-sales service for apparel orders.
Source of collection: collected from you when you email or call our support team.
Disclosure for a business purpose: only shared with authorized internal staff and necessary third-party service providers for case resolution.
Marketing Partners
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Using Personal Information
We process your Personal Information to deliver our core services, including: listing and selling women’s apparel, secure payment processing, domestic and international order fulfillment, return/exchange administration, warranty handling, and sending newsletters, new arrivals and promotional discounts with your consent.
Data Retention
When you place an order on our Site, we store your Personal Information in our secure business records indefinitely, unless you submit a formal request to delete your data. Refer to the Your Rights section below for data deletion procedures.
Your Rights
CCPA Rights (California Residents)
If you are a California resident, you hold the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know: access a copy of all Personal Information we have stored about you
- Right to Data Portability: request your data in a usable transferable format
- Right to Correct, Update or Delete your personal records
To exercise these rights, contact us via the contact details listed at the bottom of this policy. You may also appoint an authorized agent to submit requests on your behalf by emailing info@varietiesde.com.
GDPR & European Customer Rights (Portugal, Germany, Ireland Shoppers)
Customers placing orders for delivery to Portugal, Germany or Ireland are entitled to rights under the General Data Protection Regulation (GDPR), including right of access, rectification, erasure, restriction of processing, data portability and objection to marketing. Submit GDPR-related requests to info@varietiesde.com.
Cookies Policy
A cookie is a small text file downloaded to your computer or mobile device when you browse our website. We deploy four categories of cookies: essential functional cookies, performance analytics cookies, advertising cookies, and social media embedding cookies.
Cookies improve your shopping experience by remembering your cart contents, login status, language/region preferences, and browsing history so you do not re-enter repeated information on repeat visits. They also help us measure site performance and marketing effectiveness.
1. Store Essential Functional Cookies
| Cookie Name | Core Function |
|---|---|
| _ab | Admin backend access control |
| _secure_session_id | Frontend store navigation session management |
| cart | Shopping cart item storage |
| cart_sig | Checkout cart security verification |
| cart_ts | Checkout timestamp validation |
| checkout_token | Secure checkout process authorization |
| secret | Checkout encryption protection |
| secure_customer_sig | Registered customer login authentication |
| storefront_digest | Account login persistent verification |
| _shopify_u | Customer account information update assistance |
2. Reporting & Analytics Cookies
| Cookie Name | Core Function |
|---|---|
| _tracking_consent | Record visitor cookie tracking preference |
| _landing_page | Track entry landing pages |
| _orig_referrer | Track external referral sources |
| _s | Core Shopify site analytics |
| _shopify_s | Shopify visitor session analytics |
| _shopify_sa_p | Shopify marketing & referral traffic analytics |
| _shopify_sa_t | Shopify ad performance tracking |
| _shopify_y | Shopify long-term visitor analytics |
| _y | Supplemental Shopify user behavior tracking |
Cookie Lifespan & Browser Controls
Cookies are divided into session cookies (expire once you close the browser) and persistent cookies (expire after a set period). Most cookies we use are persistent, expiring between 30 minutes and 2 years after installation on your device.
You can enable, disable or delete cookies via your web browser’s Settings / Preferences menu. Full guidance is available at www.allaboutcookies.org.
Please note: Blocking all cookies may break core website functions such as adding items to cart and completing checkout. Disabling browser cookies cannot fully stop data sharing with third-party ad partners; use the opt-out links in the Behavioral Advertising section for complete marketing exclusion.
Do Not Track Browser Signals
There is no uniform industry standard for responding to browser “Do Not Track” requests. Accordingly, we do not modify our data collection and processing practices when receiving Do Not Track signals.
Policy Updates
We reserve the right to revise this Privacy Policy periodically to align with updated internal business practices, legal obligations, cross-border data regulations (including GDPR, CCPA and EU member state data laws) or operational adjustments. We will post the revised version on our website with an updated effective date.
Contact Information
For privacy questions, data rights requests, policy clarification or formal complaints, reach us via the following channels:
Store Name: Varieties De
Phone: +1 732 328 0560
E-mail: info@varietiesde.com
Address: 301 E Main St Rear, Bound Brook, NJ 08805, United States
Service Hours : Monday - Friday: 9:00 AM - 5:00 PM (CST)
If you are unsatisfied with our resolution to your privacy complaint, you have the right to escalate the matter to your local data protection supervisory authority.